Good business analysis is vital to any organization’s operations to ensure they are running efficiently. One of the most effective ways to do this is by conducting a SWOT analysis. A SWOT analysis is a process that helps identify areas of weakness and potential opportunities for an organization. It also helps them develop a strategy and plan for their business. Albert Humphrey first created this method in the 1960s to identify the factors that prevent corporate planning from working correctly.


When a SWOT Analysis Is Helpful

Before you commit to any new initiative or change in how your company is run, you should regularly use a SWOT analysis to identify areas of weakness and potential opportunities. This method can help you identify the factors that prevent your organization from working correctly. 


A general SWOT analysis is also helpful in assessing the current state of your business. It can give you a deeper understanding of the company’s operations and identify areas of potential improvement. It can also help you develop a strategy and plan for your business. Although the owner of the company should be involved in the process of creating a SWOT analysis, it’s also vital that other team members participate. This allows them to provide their perspective and contribute to the analysis. The collective knowledge of the entire team can help you analyze the company’s operations.


How to Make a SWOT Analysis

The primary elements of an organization’s SWOT analysis are:

  1. The forces that affect a strategy or initiative.
  2. The positive and negative aspects of the plan or industry.
  3. The actions or changes that need to be made.

A clear understanding of these elements can help companies communicate the parts of their plan that need to be recognized. A table is created in the analysis to list the various elements of the strategy or initiative related to the company’s overall strength or weakness. Although the strengths and weaknesses of the organization will not always coincide, they should still be tied together.


Looking Internally

SWOT analysis aims to identify the factors that affect an organization’s overall strength or weakness. These factors can be found in the company’s internal resources and experience. Some of the most common factors that can be considered in an organization’s internal operations include its financial resources, physical locations, and equipment. The analysis also includes human resources to identify the factors affecting the company’s overall strength.


Looking Externally

A company’s external factors can also be considered as a SWOT analysis. Although these factors can be directly or indirectly linked to an opportunity or threat, they should still be considered. These factors can be identified as external factors that either affect an organization’s operations or are unrelated to its core business. Some of these include Market trends, technological advancements, and changes in audience needs. Other factors, such as government regulations and funding sources, can also be included in the analysis to identify the multiple factors that affect an organization’s overall strength.


After completing a SWOT analysis, you will need to develop a set of strategies and recommendations to help the company achieve its goals. These strategies should focus on overcoming weaknesses and threats.


Further Analysis

A quick and comprehensive SWOT analysis can help identify an organization’s various weaknesses and threats. It can also help identify the strengths and opportunities that an organization can capitalize on. However, this is only one tool you can use in your business strategy. Other analytical tools that can be used include the PEST analysis, the SWOT analysis of political, economic, and technological factors, and the MEST analysis of mission, strategy, and tactics.


A strategic planning process and consistent business analysis are the best ways to keep track of an organization’s growth and weaknesses. In addition to a comprehensive SWOT analysis, you can also use other analytical tools to analyze and implement strategies in a more balanced manner.