To grow a business, you must implement the right strategies and analyze the data to make informed decisions. Here are a few essential metrics that will help you achieve your goals. Business performance indicators are used to measure a company’s performance.


Performance indicators can help you identify areas where your strategy is failing and make changes to improve its results. They can also help you set realistic goals and reach them on time.


Website Metrics

One of the most critical factors you should monitor is website traffic. However, it’s also essential to look at other metrics, such as month-over-month traffic.


You should regularly monitor website traffic as it increases. It will allow you to see if your marketing efforts are working and whether or not it’s attracting more potential customers. Other metrics include bounce rate, site length, and new visitors.


Despite the importance of website traffic, monitoring other metrics, such as conversion rates, is also essential. These will allow you to see if the traffic is converting.


Monthly Leads

A lead is a person who signs up for a specific type of marketing activity, such as a lead magnet or a demo. Depending on your goal, this may be a lead from a webinar or a consultation call.


Knowing the number of leads you generate each month will allow you to determine the amount of traffic you need. For instance, let’s say that you get around 1,000 visits a month and 50 leads a month. Knowing your conversion rate is 5% will tell you that you need to get another 500 visitors to generate another 25 leads a month.


Customer Retention

A customer retention rate is a percentage you can measure that shows how many people stay with your company over a certain period. The retention rate of a user or a customer can differ depending on the business type. For instance, in software-as-a-service companies, several people continue to subscribe. On the other hand, in e-commerce stores, it’s the number of people who return.


Customer Lifetime Value

The customer lifetime value metric is a critical metric that can help predict the total revenue your company will generate from a single customer. It can be calculated by taking the cost of acquiring a customer and subtracting it from the revenue your company generates from that customer.


It can also help you determine if the various marketing efforts that your company has been implementing have resulted in profitable results. A high customer lifetime value metric can be a good sign that your company can retain its customers.


Net Profit Margin

The profitability metric net profit margin is calculated by taking the cost of doing business minus the selling price. It can be calculated by considering various factors such as taxes and marketing fees. This is a critical metric that can help you run a profitable business.


Unfortunately, business metrics such as the ROAS and CAC are only used to measure the effectiveness of a company’s marketing strategy. They do not take into account the long-term viability of the process.